Dulux Heritage sits in a useful spot: it gives you that muted, period-inspired palette people love about the boutique brands, but with the durability and value of a big manufacturer behind it. If you want heritage character on a sensible budget, this is where I'd point you.
It's best for high-traffic, real-life rooms — hallways, stairwells, kitchens, kids' rooms. The Velvet Matt emulsion is genuinely scrubbable, which is more than you can say for some of the chalkier premium matts that mark if you so much as look at them. So if you've got sticky fingers and scuffed skirting to contend with, Heritage earns its keep.
The palette of 112 colours leans heavily on Neutrals (27) and Whites (26), which tells you where its strength lies — calm, liveable backdrops rather than bold statements. Indian White is a lovely warm off-white that does the heavy lifting in north-facing rooms without going cold. Panel White is crisper and works beautifully on woodwork and panelling — its name's a clue. And Flax Seed is a soft, earthy neutral that's spot-on for a cosy living room or a bedroom you want to feel grounded in.
The Blues (13) and Greens (13) are smaller families but well-judged — proper muted, dusty heritage tones rather than anything garish.
The "but what about Farrow & Ball" question: Heritage doesn't have quite the same depth of pigment or that almost-luminous quality the very best F&B colours have. If you're doing a feature dining room and want drama, the premium brands still edge it. But for the other 80% of your house — the everyday rooms — Heritage gives you 90% of the look for noticeably less money.
Practical tip: order an Indian White and a Panel White tester and live with them for a couple of days. Whites shift hard with light, and these two read quite differently in the same room.