Benjamin Moore is an American powerhouse, and what it does best is colour breadth and finish quality. FiniSpec holds 3,883 Benjamin Moore colours — one of the largest libraries of any brand here — so if you've got a specific shade in your head, the odds are good Benjamin Moore has it. The greens alone run to 610 colours, with strong showings in neutrals (429), browns (373) and pinks (362). The LRV range spans 4.6 right up to 90, so you've got everything from near-black to barely-there off-white.
Where it really earns its keep is the finishes. Aura is the flagship — self-priming on most surfaces, exceptionally washable, and brilliant for deep saturated colours that hold their depth without going patchy. Regal Select is the workhorse for walls and ceilings: tough, scrubbable, great coverage. For trim and cabinetry, Advance is a waterborne alkyd that levels almost like an oil — a cracking choice if you want that glassy brushed finish without the yellowing and faff of traditional oil.
Colour-wise, Benjamin Moore leans confident and clean. If you want a punchy hit, Benjamin Moore::Yellow is exactly what it says — a proper primary that works beautifully on a front door or in a kid's room. Benjamin Moore::Turmeric is the more grown-up, spicy ochre for a feature wall, and Benjamin Moore::Firefly sits in that fresh zingy yellow-green territory that's lovely in a north-facing kitchen wanting a lift.
The "but what about" question: Benjamin Moore isn't always easy to get hold of in the UK, and stockists are thinner on the ground than Dulux or Crown. Lead times can be longer, so order early. It's also priced at the premium end — comparable to Farrow & Ball.
Practical advice: use Benjamin Moore when colour accuracy and finish durability matter more than convenience — a hallway that takes a battering, a deep-coloured study, cabinetry you want to look sprayed. For a quick budget repaint of a spare room, you've got cheaper options that'll do fine.