Yes — Mylands sits comfortably in the low-VOC, water-based camp, which is where any decent modern paint should be. The interior emulsions are low odour and child- and pet-friendly once cured, and Mylands have phased out the nasties you'd worry about in older formulations. So if your main concern is air quality at home and a paint that won't stink the place out for a week, you're sorted.
Where I'll be straight with you: Mylands isn't pitched as a *natural* or *clay-based* paint, and it doesn't shout about cradle-to-cradle sustainability the way some brands do. It's a premium, pigment-heavy British paint — the eco credentials are real but they're the modern-standard kind, not the deep-green kind. That depth of pigment is the trade-off, and frankly it's worth it. Colours like Mylands::Acanthus Leaf No.12 and Mylands::Alderman No.60 have a richness and complexity that cheaper paints can't touch, and the neutrals like Mylands::Amber Grey No.156 sit beautifully in changing light.
The "but what about properly eco paint?" question is fair. If you want the genuinely natural end of the market — mineral pigments, breathable clay base, near-zero VOC — Earthborn is the brand to look at, and Edward Bulmer is the gold standard for natural, plant- and mineral-based paint with full ingredient transparency. Little Greene also runs water-based emulsions that are low-VOC and carry decent environmental accreditation while still giving you that heritage-colour depth.
Practical advice: Mylands is a cracking choice if you want serious colour and good air quality and you're not chasing a certified-natural product. Use their Marble Matt Emulsion on walls, and let any room you've painted air for a day or two with windows cracked before you settle a nursery or bedroom back in — that's just good practice with any paint, eco or not.