Yes, and I don't say that lightly. Benjamin Moore is one of the few brands where the price premium actually buys you something you can see and feel on the wall.
The headline is the paint itself. Aura has self-priming colour technology and Gennex colourants that give you genuinely deep, true colour in two coats — even on tricky reds and dark greens that would normally need three or four. Regal Select is the workhorse: brilliant wash-resistance, lovely flow, forgiving under the brush. For trim and cabinetry, Advance is a waterborne alkyd that lays off almost like an oil but cleans up with water. Few brands cover that whole spread this well.
The colour range is the other reason people stick with it. FiniSpec holds 3,883 Benjamin Moore colours, with particularly strong greens (610 of them), neutrals and browns. The nuance in their off-whites and mid-tones is the equal of any heritage brand. Something like Yellow is a proper saturated, confident shade rather than a washed-out compromise; Turmeric brings a warm, earthy ochre that sits beautifully against natural wood; and Firefly is a softer warm yellow if you want the glow without the punch.
The "but what about" question is usually price and availability. It's pricier than Dulux or Crown, and you'll be buying from a stockist rather than the high street here in the UK. Fair. But against the genuine luxury tier — Farrow & Ball, Little Greene, Paint & Paper Library — Benjamin Moore often comes out ahead on washability and coverage while sitting at a similar or slightly lower price. The colours are deep and the finishes hard-wearing, which matters in hallways and kitchens.
My practical advice: if you want one paint that does it all — rich colour, two-coat coverage, walls you can actually scrub — buy a tester of Aura in your shortlist, paint a decent patch, and live with it for a couple of days. You'll see why people pay for it.